Who I am
I grew up between art history books and the internet, which probably explains how I think about products: purposeful and considered, where beauty and function are never opposites. I studied Design at Tec de Monterrey in Guadalajara, and eventually found my way into enterprise AI. It sounds like a sharp turn until you realize both ask the same question: how do you help people make sense of complicated things?
I'm a perfectionist at heart. I notice the details most people don't, and I love getting things exactly right. But I've learned to balance that with shipping: a good design in front of real people teaches you more than a perfect design that never leaves Figma. Rapid iteration isn't the enemy of craft. It's how craft gets better.
Something I've come to believe: a lot of the best design insights don't come from within your immediate team. The more I reach across disciplines (talking to engineers, marketers, people with completely different contexts), the more I understand how people actually experience the things we build. Human connections make you a better empath. And better empaths make better designers.
