The person behind the work
I’m curious about how things look, how they work, and how they hold together. I build best when I can see the whole.
Who I am
I grew up between art history books and the internet — which probably explains how I think about products: purposeful and considered, where beauty and function are never opposites. I studied Design at Tec de Monterrey in Guadalajara, and eventually found my way into enterprise AI. It sounds like a sharp turn until you realize both ask the same question: how do you help people make sense of complicated things?
I'm a perfectionist at heart. I notice the details most people don't, and I love getting things exactly right. But I've learned to balance that with shipping — a good design in front of real people teaches you more than a perfect design that never leaves Figma. Rapid iteration isn't the enemy of craft. It's how craft gets better.
Something I've come to believe: a lot of the best design insights don't come from within your immediate team. The more I reach across disciplines — talking to engineers, marketers, people with completely different contexts — the more I understand how people actually experience the things we build. Human connections make you a better empath. And better empaths make better designers.
Outside of work
Three half marathons and counting. Running taught me that discomfort is information — not a signal to stop.
3× 21K FinisherModern and contemporary art, especially artists who work with space and perception — Kusama, Turrell, Eliasson. They remind me that experience is design.
Collector of referencesAlways playing something. Music is how I set the tone — there's a playlist for every creative mode, and I take curating them seriously.
24/7I'm fascinated by why people do what they do. Sitcoms are basically user research — just funnier.
Amateur anthropologistWhat I believe
Not a nice-to-have. Not decoration. The creative leap is how complexity becomes clarity — and clarity is how any product earns trust from the people who use it.
Not simplicity for its own sake — but making complex things feel approachable without lying about what they are. That's the work. That's always the work.
Building a design system isn't maintenance — it's world-building. The decisions you make at the component level shape every screen that comes after it.
Every decision lands in someone's life. The more you understand who that person is — their context, their frustrations, their goals — the more honest your design becomes. Empathy isn't a soft skill. It's structural.